The Surfing Heritage and Culture Center (SHACC) exists at the intersection of surfing’s past, present and future.
We Explore, Enlighten and Celebrate.
SHACC houses the world’s most important and authoritative archive of surfing artifacts, surfboards, memorabilia, photography, video, periodical and scholarly works.
Our collection comes from all corners of the globe, and reflects the spirit of exploration and adventure that is core to surfing’s ethos.
Our educational programs and events focus on bringing surfing’s rich history and stories to the world.
And through it all we celebrate what it means to be a surfer, and why surfing has captured hearts and minds since the first time someone rode a wave
Our mission is to preserve, promote and present surfing’s heritage and cultural impact.
At SHACC, our vision is to “share the stoke” of surfing with the world.
Dick Metz Founder and Board Member
Dick Metz, Board Member and Founder, has supplied the vision for the SHF and the initial funding. Central to the mission, Dick has donated his extensive surfboard collection, and bequeathed his estate to Surfing Heritage. Dick, who grew up in Laguna Beach as a buddy of such notables as Hobie Alter, Reynolds Yater, and Hevs McClelland, is himself a pioneering figure in our sport and industry. As the driving force behind Surfline Hawaii and the Hobie Sports retail chain, and as the traveling surfer who cross-pollinated a fledgling South African surf scene with Hobie and Gordon Clark in California, and suggested to Bruce Brown that he film for The Endless Summer in South Africa, Metz has changed the course of surf history. Now, his goal is to preserve it.
Spencer Croul – Co-Founder and Board Member
Spencer Croul, Co-Founder, Board Member, grew up surfing in Newport Beach, California in the early 1970’s, bicycling to the beach with surfboard in tow. A San Diego State University graduate in Recreation Administration Management, he earned his Associate of Arts degree at Orange Coast College after graduating from Newport Harbor High School in 1974. He worked 15 years in the private sector as a foam packaging designer and later in the family paint manufacturing business before finding and pursuing his passion as a Surf Culture Preservationist. Bringing foundation management experience to the Surfing Heritage, he also serves on the board of his family’s Foundation. He has amassed his own private collection of historical surfing artifacts, and brings not only his collection to the Surfing Heritage but also his vast knowledge in surfing collectibles and surfing history. Presently residing in Newport Beach, California, he is married to Susan Croul, has two children and continues to surf whenever possible.
Glenn Brumage – Executive Director
Glenn Brumage, Executive Director, Previously President/Chairman, Board Member. Raised on SoCal beaches from Laguna to San Onofre, Glenn developed a deep love of surfing. His professional career has spanned Surf, Sail, and Snowsports retail, Sales and Marketing management, President and CEO at a number of Surf and Skate related companies. For 10yrs he has been driving the development of surfing in China and runs the “Silver Dragon” professional surf contest in Hangzhou every fall. Today he consults for businesses and mentors young entrepreneurs as well as serving on the board of the trade organization the International Association of Skateboard Companies and Surfing Heritage and Culture Center. His connections and efforts were instrumental in convincing the Smithsonian National Museum of American History to accept artifacts that represent the positive impact surfing lifestyle has had on American history and culture as well as the Smithsonian National Museum of the American Indian celebration of Duke Kahanamoku’s 125th birthday with a traditional water, salt, and hula ceremony. Glenn is a member of the San Onofre Surf club, surfs “The Point” regularly and is an International Surfing Association level 2 judge.
Denny Michael – President
Denny Michael, Surfing Heritage Board President, was born in Dana Point, California and grew up on the beaches of Southern California. Denny is a technology industry marketing professional and is currently the Chief Marketing Officer of DVSAnalytics a software company specializing in communications. For the past 25 years he has held a variety of executive positions at AVST, Borland, Starbase, NQL, Alpha Microsystems and AST. Denny specializes in launching global technology brands and raising capital. He received his B.A in Communications from California State University, Fullerton. He has also served as a board member for the Doheny Longboard Surfing Association and is a Docent at the Surfing Heritage. Mr. Michael is married with two children. His wife and children share his passion and love of the ocean.
Keith Maynard Eshelman – Treasurer
Keith Maynard Eshelman, Board member, Treasurer, Founding Partner, grew up in Palos Verdes and starting surfing in 1960. Keith moved to San Diego in 1966 to attend San Diego State University, became a CPA and worked in public accounting for 12 years. Keith is retired after 30 years as the Chief Financial Officer for the Brady Companies, a large multi-office construction company in San Diego. As a major collector of surf memorabilia, Keith has a website of surf movie posters, the Gallery of Surf Classics. His collections have been featured in various books and magazines and he has been an expert appraiser at the Hawaiian Islands Vintage Surf Auctions, the Sacred Craft Consumer Surf Expos, and the Boardroom Surf Show. Keith is married with three grown children, and can be found surfing at San Diego North County beaches.
Patti Paniccia – Board Member
Patti Paniccia, Board Member still calls Waialua, Hawaii home, even though she moved to Southern California in 1985. She continues to spend a significant amount of time at her Waialua home, surfing her favorite spots with family, friends and neighbors. She was a competitive surfer during the 70s and early 80s, traveling on the women’s world pro tour. In the early 70s, she co-founded the Hawaii Women’s Surfing Hui, and as competition director, established a qualifying contest system for Hawaii’s pro contest invitations. She then worked with Fred Hemmings, alongside Randy Rarick, to launch the women’s and men’s pro tour for International Professional Surfing (IPS), precursor to today’s World Surf League (WSL) tour. Patti is an attorney in California and Hawaii, and an adjunct professor at Pepperdine Law School. She is also a former CNN correspondent and author of WorkSmarts for Women (Ballantine, 2000). She is currently co-general counsel for the board of directors of the Radio Television New Association of Southern California. She and her husband of thirty years have two daughters – one who sings opera and the other who is a business executive. She tried hard to get them to cut school and go surfing.
Paul Strauch – Board Member
Paul K Strauch Jr., Board member, Former Executive Director, was born and raised in Hawaii and began surfing at 4 in Waikiki. Following Punahou High School and the University of Hawaii majoring in business management, he spent 20 years as a 3rd-generation real estate broker in Hawaii, and is a former member of the Waikiki Surf Club, Outrigger Canoe Club, Liliuokalani Trust Child Welfare Department advisory board, Governor’s Advisory Committee to Waikiki Beach Improvement, and Honolulu Mayor’s Water Safety Committee. Past president of the Hawaii Amateur Surfing Association, he is a founding member of the Duke Kahanamoku Surf Club, often traveling with Duke. His event titles include the ’63 & ‘68 Peruvian International Championships, Hawaii State Surfing Champion, ‘65 & ‘66, ‘69 Makaha International Senior Men’s Champion, ‘82 Hawaii Modern Longboard Men’s Champion, and ‘84 Hawaii Nose-riding Men’s Champion. He is the only person to have a surfing maneuver, the Paul Strauch Cheater Five, named after him. Currently an active member of the Hawaiian Surf Club of San Onofre.
Randy Taylor – Board Member
Randy Taylor (RT) Board Member. Native Californian moved to Dana Point in 1961 and began surfing Doheny and Poche at age 10. Moved to Northern Calif. near Santa Cruz for 9 years, but returned to Southern Cal in 1970 for warmer water and hotter chicks! Mr. Taylor holds a B1 General Contractor’s license and built homes to sell in the late 70’s, changed career paths and went into Health Care Administration for 11 yrs. In 1998. Mr. Taylor decided to dedicate more time to serving others and began a 19 yr. journey with OC Goodwill of Orange County. RT’s current position is VP of Facilities and Operations. Mr. Taylor holds a BA and Master’s Degree from Columbia Pacific University and currently serves on 3 Boards. He has contributed his time, support and expertise to fundraising events for over 30 years. Mr. Taylor loves the ocean above and below the water, surfing, scuba, fishing, all tropical beaches, golfing and world travel.
Bill Eddy – Board Member
Bill Eddy, Board Member. Founder, The EDDY Company, LLC, an international retail real estate consultancy..Providing strategic retail planning, development, merchandising, marketing and leasing services.Writer – ‘Aloha’ Eddy Line..A personal email newsletter about the business world, my travels, my clients, my life in Hawaii, and the spirit of Aloha, that is the essence of relationships and mutual respect and affection of others..Books – Wrote and published: ‘Loves Life & Laughter’…..the highly enjoyable journey of Bill ‘Aloha’ Eddy
Robert C. Mardian – Board Member
Robert C. Mardian, Board Member, former President and Founding Partner, is a graduate of Stanford University and earned his M.B.A. at Pepperdine University. Mr. Mardian operates restaurants in California, Hawaii, and Texas and has surfed the coasts of all three states. He has finished in the top 30% of the Ironman World Championships in Kona, Hawaii. He served on the Finance Committee for the 1988 U.S. Olympic Committee. Bob is a lifelong surfer and member of the San Onofre Surfing Club since 1954. Like his father before him and his son and daughters now, he continues to surf at San Onofre and on occasion, all three generations are in the water at the same time.
Steve Pezman – Vice President
Steve Pezman, Board Member and Founding Partner, began surfing in 1957 in Orange County, CA. Surfed the 1962-’63 winter season on the North Shore, then returned to California to lifeguard, sail in the merchant marine, build surfboards and co-own Creative Design Surfboards, a Huntington Beach surf shop through the late 1960s. In 1967, Steve began freelance writing for surf magazines, in 1969 becoming associate editor at Petersen’s International Surfing magazine. Moved to Surfer magazine as Assoc. Editor in 1970, later that year becoming Publisher and serving in that capacity through 1991. Currently Co-founder and publisher of The Surfer’s Journal, various surfing books, and executive producer of The Surfer’s Journal on Outdoor Life Network. Steve has helped found various surfing organs, currently serves on the advisory boards of the Surfrider Foundation and the Surf Industry Manufacturers Association.
Jericho Poppler – Board Member
Jericho Poppler, Board Member, grew up on the beach body surfing, playing volleyball, and studied in the creative arts, theatre and dance. Poppler has devoted her life to the development and preservation of the sport of surfing. She was the US Champ in ’70, the US Tandem Champ in ’73 (with Hal Sachs), the First World Pro Tour leader riding big waves in ’76, the first PLA Longboard champ in ’92, and the first US SUP racing champ in ’07. In ’74, Jericho envisioned the “WISA” (The Women’s International Surfing Association) with former US Champ Mary Setterholm and then in ’75 produced and directed the first All Women’s International Pro along with California Surf Champ Terri Eselun. After competing the tour around the world with her California Golden Girls surf team, Jeri established the “WPS” (Women Pro Surfers) in ’78 with her best friend Rell Sunn of Hawaii—which was a coalition to enhance and protect the rights of Pro Athletes. Jericho was also a charter member of Surfrider. Jericho still surfs and SUPs around the world and resides in Long Beach (which she refers to as “Long Port) but designates Surf City USA – Huntington Beach – as her home break for the past five decades. She is married to Dr. Greg Bartlow and together they have five mountain and sea kids.
Greg Dillion – Board Member
Greg Dillion, Board Member and Founding Partner, grew up in Ohio and took up many of his favorite sports later in life — skiing at 25, surfing at 33, scuba at 39, snowboarding at 40, wakeboarding at 45 and kiteboarding at 50. Greg is never happier than when sharing these pastimes with his wife and five kids. Locally, Greg’s surf spots range from Oceanside to Bolsa Chica, but he also likes to safari each year and has surfed a number of locations in the Indian Ocean, the South Pacific and Central and South America. Greg obtained his B.A. from Cornell University and his law degree from the University of Texas. In 1984 he co-founded Newmeyer & Dillion. Since then, the firm has grown from three lawyers to 60 and has become a full-service law firm with offices in Newport Beach and Walnut Creek.
Bill Blackburn – President Emeritus
Bill Blackburn, President Emeritus and Founding Partner, started surfing in 1950 and comes from a family that spent nearly 40 years at San O. (There are now four generations of Blackburns that surf.) Bill is married, has three grandchildren, attained a degree in history from Stanford in 1965. He worked for Dean Witter & Co. until 1973, joined the family business located in Oceanside in 1973 and moved to Laguna Beach where he still lives. Bill owned and operated Hobie Sunglasses (purchased from Hobie in 1989) from 1989- 1996. He currently spends most of his free time surfing ’Nofre and skiing/fly fishing in Idaho or Colorado.
Jay “Sparky” Longley – Board Member Emeritus
Jay “Sparky” Longley, Board Member Emeritus and Founding Partner, is a surfer, hang glider, skier, biker, and snowboarder. When he decided to overcome his fear of heights and surf the world, he bought a plane and learned how to fly. In 1975 Sparky located to San Clemente to officially set up shop, where Rainbow sandals are still hand made today. Now the former one-man, six-sandal-a-day garage production has had to expand overseas to keep up with the 5,000 pair-a-day demand. Once worn only by surfers, Sparky’s sandals now have a nationwide following.
Fred Hemmings – Board Member Emeritus
Fred Hemmings, Board Member Emeritus, was born and raised in Hawaii and began surfing at the age of 8 at Waikiki. Four years later in 1958, Fred began competing in surfing events. That year he placed 3rd in the Makaha International Surfing Championships in the junior men’s division. Three years later he won that division (1961) and followed up with a first again in 1962. In the Senior Men’s division he took 1st Place twice (1964 and 1966). He continued to enter surfing contests taking him as far away as Peru, where he won the Peruvian International Championships in 1964. Four years later in 1968, he became the first surfer from Hawaii to win the World Surfing Championship, held that year at Rincon, Puerto Rico. Simultaneously with surfing, Hemmings was a champion canoe paddler. He was the steersman on four Molokai to Oahu championship teams in 1967, 1968, 1975, and the Masters in 1984. After winning the World Championships, Hemmings retired from competitive surfing to focus on creating a new sports industry: promoting and marketing surfing as a viable professional sport. He is the founder of the professional surfing circuit and the Triple Crown events and has been referred to as “the father of professional surfing.” He later served Hawaii as a State Senator from 2000 to 2010. Currently, Fred is a much sought after keynote speaker highlighting the history of Hawaii and the sport of surfing.