Around the world, the local surf shop has both defined and reflected surf culture for decades, where generations have come to learn, laugh, talk story, buy a board, wetsuit or bar of wax, and be indoctrinated into the lifestyle and culture that turns naive beginners into real, lifelong surfers.
In recognition of the singular role that these shops have played in the world of surfing, the Surfing Heritage and Culture Center (www.shacc.org) is proud to announce its Summer 2019 exhibit, “TEMPLES OF STOKE–The California Surf Shops”
SHACC has invited a select group of surf shops to take over the SHACC exhibit space to install their “shrines”: photos, memorabilia, and artifacts that tell the story of each shop and the role it continues to play in defining the ethos and values of each uniquely different beach town along the California coast.
For the following three months “Temples of Stoke” will be the featured exhibit at SHACC.
“A great surf shop is a social and cultural hub for surfers — a place to meet and hang out, check out boards, brag about great waves or new spots ridden, laugh about a horrendous wipeout and to wax long and in detail about trips to Hawaii.”
Check out this video from the opening night celebration. CLICK HERE to view